Goal Setting

The importance of setting goals and values by millions of wonderful people has not yet been realised. Setting goals and values are powerful keys for success and failing to set them will result in low productivity and wasted time. If you achieve these "seven top traits of a champion" you will have joined the 1% club. Once you have mastered this technique, share it with others. These seven traits can be easily remembered using the following memory aid:

V       Values

I        Immense Belief

S       Strategy

I        Implementation

O       Open Communication

N       Never Failing to Review

In all areas of my life, I've always used the "seven top traits of a champion". Adhering to them will almost guarantee freedom from a most dangerous enemy, unproductiveness. Let me demonstrate.


A value is defined as the thing that is of most worth, desirability or importance to you. What person, need, idea or situation that is of such immense worth, desirability or importance, would cause you to lay down your life or totally commit your life to achieve? Only you can answer this question. Your values are the foundation of your life or your reason for living. Martin Luther King once said, "If a man has not found a cause in life worth dying for, then he is not fit to live." The thing that is worth dying for or committing your life to achieve, is your value.

I will list my values as examples, stated in order of priority. Listing my values was a one-off investment that took nine hours to complete. I will not need to do so again. Without them I was like a blind man fumbling in the dark every day of my life. Today I am confident, self-motivated, joyous, peaceful and on my way to greater victories. You too can experience greater results if you follow this very simple method. Remember, it is only a one-off investment that can change your life, improve your family situation and your organisation.

I have set clearly defined values against which I can judge how successful I am. I call this my root, my foundation, my constitution or my Memorandum and Articles of Association. Without these values I would be lost. They fall within eight categories and priority order. The first two values, spiritual and family, I would die for, but the remainder, I only commit my whole life to achieve.

This is my life:

1       Spiritual

2       Family

3       Health and Fitness

4       Financial

5       Community

6       Personal Development

7       Career

8       Social

Spiritual Value

I love God with my whole heart, soul, mind, and strength.

Family Value

I am a loving, understanding, knowledgeable, discerning, and wise husband to my wife and father to my children.

I spend quality time with my wife, children, extended family, and friends.

I help them in their spiritual, intellectual, professional, social, physical, and financial needs.

I build love, unity, togetherness, and self-esteem.

Health and Fitness Value

I maintain a healthy lifestyle through proper eating, good breathing techniques and regular exercise. I eat, drink, sleep, and exercise in such a manner to maintain an effective high level of energy. I will never forget that my body is the temple of the living God.

Financial Value

I am developing a financial foundation to become completely debt free and financially secure for many generations.

Community value

I will love, have compassion and respect for all human beings of all ages, sexes and cultures. I will visit the sick and prisoners. I will feed the hungry, clothe the naked, befriend the friendless and use my skills and knowledge to assist the needy.

Personal Development Value

I am growing intellectually daily and achieving my full potential. I regularly listen to tapes, read books, watch videos, and listen to God and others. I listen with an open mind to enhance my universe. I seek wisdom, knowledge, understanding and discernment in areas of my profession, which are:

Organisational Development
Education and Training

Career Value

I am a national and international role model in leadership, organisational development, religion, education, and training. I will develop SCHOLAR, the channel through which I will secure financial freedom and national and international status.

Social Value

I am fun loving, comical, stimulating and a friendly person to get on with, in the shortest possible time!

Without delay, write down your values in order of priority, using the above eight categories. Failing to establish your foundation will result in you building on sand and not on a solid rock.

Remember, this is only a one-off, lifetime investment.


Set GoalsYou have completed listing your values, roots, foundation, constitution or Memorandum and Articles of Association. Call it what you want. It is time now to build upon it. The next natural stage is to clearly define your visions, aims, goals, objectives. They all mean the same thing to me. So, remember, without a clearly defined vision you will not succeed. In fact, King Solomon puts it better:

"Where there is no vision, the people perish:
but he that keep the law, happy is he."

Simple, no vision, no success.

When you list your visions, if it fails to meet any of the nine criteria below, it is an indication that it is not clearly defined. A vision that is not clearly defined is like a camera out of focus, always producing blurred pictures. Make sure that your vision complies with the nine criteria below:

No Impatience
Estimated Timescale
Realistic and Achievable
Specific and Direct
Harmony with Values
It Must Be Measurable
Positively Stated


The vision that you wish to fulfil must be your own and not someone else's. No one must force you. When you set your own vision you are more motivated to achieve it.


You must write down your vision clearly and be specific. If you have not written down your vision, it may be because you are not serious about it.

No Impatience

Fulfilling a vision takes time, effort and money and can be a frustrating experience. If you do not develop the inner ability to be patient, you may make hurried decisions, become stressed or depressed. Feelings of this nature will only result in you giving up. Do remember that you only fail when you give up, so be patient and wait, for it will become a reality.

Estimated Timescale

Example, "I will purchase my Aeroplane on the 7 September 2030, at 12 midday." Set a date and time by which this vision will be accomplished. If you fail to set a timescale, there are no boundaries within which to work and therefore this can be achieved any time. "I asked you to produce the report", said the manager. "I have not done it yet, because you did not tell me when you wanted it to be ready by", replied the employee. Set timescales in almost everything you do and "save time."

Realistic and Achievable

You must set visions that are realistic and achievable within the timescale that you set. Failing to do this will result in frustration. Ask yourself, can I achieve this vision within the timescale that I have set? Do I have the opportunity right now or do I need to wait for a more convenient time? Am I taking on more than I can handle?

Specific and Direct

"I will purchase my Aeroplane on the 7 September 2010, at 12 midday", is specific and direct. Do not beat around the bush about what you want to achieve, get straight to the point.

Harmony with Values

The visions that you set must fall in line with your values. If you set values for your family, then set a vision that will drive you forward to firmly establish that value. If one of your values is to secure financial freedom, then show how this will be achieved using the nine criteria - "OWNERSHIP". With all values firmly established, the next stage is to use the nine criteria, to establish the vision for each value.

It Must Be Measurable

If the vision is to be accomplished in five years’ time, list all the steppingstones to getting there? List all short, medium and long term objectives that must be achieved?

Positively Stated

"I want to achieve financial freedom in five years, but I do not believe I will be able to." This is a negative statement. Be positive. "I will achieve financial freedom in five years." If this is not realistic and achievable then move to six or even seven years. It is completely up to you. Negative attitudes produce negative actions. Positive attitudes produce positive actions.

Immense Belief

Immense belief is powerful because what we believe we act out. You must believe in yourself and in your ability to succeed. If you believe you cannot do something, you will not try as hard. Immense belief comes from within and must be self-generated. The more you focus and meditate on your vision the more you generate immense belief. When I mentally hold my vision in my mind and think on it day and night, it is as if I am drawing electricity from a power station. I have used this method for over sixteen years, and I have never lost my immense belief. It has caused me to rise early to see what a new day will bring. Try it and feel the power!


Almost everything in life operates via a strategy. The birth and development of a child, transportation, machinery, building construction, cooking, sports, the human body, the sun revolving around the earth and more. If you can identify and use the best possible strategy in your chosen field, you could become one of the world’s greatest contributors. When I take my car to Mr Jones, my mechanic, he first runs the car through a few tests to locate the problem. What was he really doing? He was using a problem identification strategy.

A few years ago, every company had a typewriter, now almost everyone uses computers. Why? Someone has come up with a better strategy. When a consultant comes into a company s/he will ask to see your Memorandum and Article of Association, the last three years accounts, current business plan and more. What is s/he doing? Using a strategy to identify your present business situation.

As a child growing up in Jamaica and coming to England at twelve years old, I hated school because of how I was treated. I left school at fifteen without sitting a single examination, I could barely read and write. The next seven years of my life was hell, until at the age of twenty-five I discovered that if I could improve on a few strategies, my life would automatically improve.

I started out in the field of training in 1984 and since then I have consistently improved every strategy in that area of my expertise. I used to use a chalk board; I now use magic white boards. I used to use overhead projectors; I now use multimedia projection through my laptop computer. I used to use an ordinary diary, I now use The Franklin Day Planner system, one of the best time and life management systems in the world. I used to give my delegates poor ways to remember what they had learnt, now I use the most effective and efficient ways of remembering. This book is full of them. Planning training sessions has become easier and teaching more fun. I've realised that sooner or later if I don't come up with a better strategy, someone else will.

Let us review what you have completed so far, you have:

Listed your values.
Put them in order of priority.
Listed your visions for each value using the nine criteria - OWNERSHIP.

Now take each vision and develop a strategic plan.


A thousand-mile journey begins with one single step. To read a book begins with a single word. The hour begins with a single second. Be consistent and do a little every day. I watch tennis players when the Wimbledon tournament begins in London and often wondered why they take so much time to serve for a single point. Their concentration, speed, accuracy and determination are electric. They take their time, use maximum concentration, skill, knowledge, and energy to win the point. Why? Because they are only playing for a single point at a time in their mind. Yes, a single point, not two or three sets, just one point. This is the attitude of a true champion in the making. Some people look at their past and become disheartened and discouraged because of what they used to do and because of this their actions are affected. Champions do not get caught up with their past, other than to learn from it. They are disciplined, self-controlled and patient. They have realised that yesterday is a cancelled cheque and tomorrow is a promissory note but right now it's cash in hand and if they do not use it, they will lose it. Do not let yesterday's failures stop you from doing your best today.

Open Communication

The tongue has the power of life and death, and those who love it will eat its fruit.4 The human tongue is one of the most lethal weapons on the face of the earth. We use it to encourage, give support, express our love and at the same time it can be used to discourage, destroy, and express bitter hatred. No tree produces two different kinds of fruit, but the tongue can, in quick time. What kind of thoughts do you have about yourself and others? What kind of words do you use to your spouse, children, colleagues, customers, and others. Whichever route you take, you will eat the fruit thereof, because the seed that you sow, you will reap. Not only will you affect the life of others, but you will also affect your own life.

Remember this fact, every time you have a thought or speak a word,
it falls within one of two categories, death, or life.

Open communication deals with what we say to others and ourselves. Some people use a style of intimidation to put off their opponent to win a game. I have often observed boxers and wrestlers as they try to defeat each other before they get into the ring. They declare how great they are and how easy it will be for them to defeat each other. Some make sure their opponent reads it in the newspaper, watches it on the television or hears it on the radio. This form of open communication is designed to intimidate and produce fear. The most dangerous form of open communication has got to be what we say to ourselves.

During a game of squash, I am always having a conference with myself, which goes something like this. "Well done, Errol, you lost that point, but you tried your very best." "You played a great shot my son." "What a great point I just lost." "My opponent is very good, but I am better." "I can if I keep on believing I can." "Unlucky Errol." "I must use the SAS" (Special Air Service? Not quite. "Speed, Accuracy and Stamina.")

What we say out loud is often an indication of the conference going on inside of us. Be careful who you invite to your conferences. Do not invite Mr Doubt, Mr Lack of Confidence, Mr Do Little, Mrs Hopeless, Mr & Mrs Fear or Miss I Can't. They like you, in fact they love you. It has been said that 70% of what we say to ourselves is often negative. Stop saying negative things to yourself and others, especially your family. Negative internal communication leads to negative action, and negative actions leads to negative results.

Never Failing to Review

Failing to review may result in you failing to learn what to do or not to do. Review everything to improve performance. Ask yourself:

  1. Have my values changed?
  2. Have I achieved my vision?
  3. How effective was my strategy?
  4. How appropriate was the implementation?
  5. Was my internal and external communication befitting? 6. What have I learnt?

My time management system allows me to review every single day of my life. It gives me the opportunity to assess how effective I was with my 24 hours. I set aside 15-20 minutes every morning to review my values, visions, strategies, and daily priorities. This time is known as my QUEST. Quiet Uninterrupted Empowering Solitary Time. Champions never fail to review.


Step one: Record all your values and put them in order of priority.

Step two: Take each value one at a time and record all your vision/s for that value.

Step three: Believe in yourself and in your ability to become the best you could possibly be.

Step four: Take each vision and develop a strategic plan.

Step five: Put your plan into action.

Step six: Because you are always thinking or talking, use it to your advantage by encouraging yourself and others. Think of life-giving thoughts and speak life-giving words.

Step seven: Review all of the above weekly.

 Errol A Williams

About The Author

Errol A Williams

I am an International Management Trainer with over 36 years’ experience. I have trained thousands of directors, managers, leaders, supervisors, and unemployed people. My passion is to coach one million students to unleash their unlimited potential through personal growth. I was co-founder and Executive Chairman for one of Europe’s largest multi-million pound community complexes, launched by HRH the Prince of Wales in 1988. For over 25 years I have visited, counselled, and ran training courses for UK prisoners. Currently I am a Senior Pastor and Regional Overseer who sits on the National Executive Board for the Church of God of Prophecy UK Trust. I have taught Systematic Theology for over ten years. I am married and have six children and six grandchildren. I am the author of “Pursuing Excellence”, “The Temptation Trap”, “Sowing For A Blessing”, “TIPS For Dealing With Difficult Conversations” and “Building A Dream”. During the 2010 general election I stood as a Parliamentary Candidate. I am a professional photographer, graphics designer, virtual services provider, and web developer. My hobbies include chess, squash, backgammon, and domino. errol@errolwilliams.org (My Profile)

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